Welcome to Doble Direct — the official online store of Doble Motorcycles, proudly recognised as the UK’s number one Honda motorcycle dealer.

Our story begins with Doble Motorcycles, a family-run business estamblished in 1967 with decades of experience at the heart of British motorcycling. Built on a foundation of expertise, trust, and a genuine passion for two wheels, Doble has grown to become a leading name for riders across the UK. Weare three time winners of MCN's Dealer Of The Year award as well as being recognised as an Auto Trader Highly Rated Delar for our customer service in 2024 and 2025. As a flagship dealer for Honda, we’ve earned our reputation by delivering exceptional service, deep product knowledge, and a commitment to the riding community.

Doble Direct brings that same heritage online — offering riders direct access to the very best in motorcycle clothing, accessories, and merchandise.

We stock a full range of Genuine Honda accessories, clothing, and official merchandise, designed to complement your bike and reflect the quality of the Honda brand. Alongside this, you’ll find a carefully selected collection of premium motorcycle safety gear, including helmets and protective clothing from industry-leading names such as Arai, Rukka, Richa, Shark, Oxford, Shoei, Alpinestars and more,

Every product we offer is chosen with the rider in mind — combining safety, performance, and style to ensure you’re ready for every journey, whatever the conditions.

At Doble Direct, we’re more than just an online shop. We’re part of a long-standing motorcycling legacy, dedicated to supporting riders at every stage — from first-time commuters to seasoned enthusiasts.

Trusted heritage. Genuine products. Built for riders.